Ice cream maker Mackie’s of Scotland has achieved its highest ever UK market share after adding almost half a million customers across England, Wales and Northern Ireland.

The major breakthrough came despite a tough time in the ice cream sector, as the overall market contracted by 7.4 per cent over the same period.

Record increases in the cost of ingredients, haulage, feed and fertiliser have combined to make the outlook a challenging and unpredictable one for Scotland’s most popular ice cream company.

Mackie’s says the growth of UK customers outwith its traditional Scottish market and its early adoption of renewable energy has helped it offset rising cost pressures and to build for the future.

Kantar Worldpanel reported that the ice cream maker’s customer numbers in England, Wales and Northern Ireland climbed from 939,000 in 2021 to 1,424,000 in 2022.

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